Local womenswear brand Aje celebrated the launch of its pop-up store and new collection this week.
Aje's latest collection, 'The Garden of Yesterday' was showcased at the brand's new pop-up store at the MLC Centre in Sydney on Thursday September 19, amongst industry personnel, customers and fashion media.
The store featured exquisite floral installations by Saskia Havekes of Grandiflora inspired by their MBFWA 2013 catwalk parade and haunting campaign images of brand ambassadors, Isabel Cornish and Samara Weaving shot by eponymous French photographer, Felix Forest.
Guests shopped while enjoying Tempus Two Sparkling Wine, decadent cheese plates and an exclusive discount offering guests 10 per cent off for the first month of spring.
In collaboration with Hyundai, Aje have also designed a limited edition piece – black Nappa leather driving gloves with their signature hand-embellishment. The brand said the gloves “encapsulate the partnership” and have been created to provide a special gift to all Hyundai drivers who make a purchase throughout the pop-up store activation.
The Aje pop up store at the MLC Centre will be open until October 26.