Salvaged designer label Little Joe Woman has celebrated another stage in its brand resurrection, with the launch of its latest Double Bay store.
The brand, now back in the hands of owner and former supermodel Gail Elliott after a stint in administration, christened the new store on Knox Street, Double Bay with a star-studded soiree.
Guests included Cheyenne Tozzi, Tony Vatne, Emma Markezi, Montana Tozzi, Anthony Minichiello, Ned O’Neil, Kirsten Doak, and Fashion Week founder Simon Locke.
The Double Bay address is the newest addition to the current stores, which include the newly opened Glenmore Road, Paddington store and another outlet in Sydney's Woollahra suburb. Double Bay is also home to the Little Joe Woman head office.
The 50 square metre space will consist of light wooden floors with wall-papered photographs and memoirs of Elliott’s personal memories, and shopfront and interiors clad in the classic shingle style of a Hampton’s cottage as a nod to where the brand was born in 2004.
Commenting on the development, Elliot said the new store also represents an exciting new step in the growth and re-building of the brand.
“The Little Joe Woman brand is moving forward in leaps and bounds with a new company strategy and structure in place. The re-development and support of a new era of the brand is upon us, and it is becoming a very busy and exciting time,” she said.
To view more photos from the event, please go to ragtrader.com.au's Facebook page.