Shopping precinct The Intersection, Paddington recently joined forces with weekly fashion magazine OK! for a dynamic evening event to buoy fashion retail.
The exclusive designer shopping event, held on May 30, saw The Intersection converted into a hotbed of paparazzi, celebrities, VIPs, and home-grown design talent as over 600 eager shoppers stormed the streets for exclusive high-end bargains.
Guests to the soiree included Lara Bingle, Pip Edwards, Kelly Smythe, Hayden Quinn, Casey Burgess, Bianca Spender, Rachel Gilbert, Alice McCall, Adam Goodes, the OK! Magazine fashion team including Sally Nolan, VIPs, media guests and Sydney fashion lovers.
Teaming up with OK!, the Intersection, Paddington enticed some of Australia’s most illustrious fashion designers to meet and greet consumers in store for one evening only, as well as offering designer discounts of 20 per cent off autumn/winter collections and complimentary gifts with purchases.
The cobbled streets of The Intersection played host to customers who enjoyed sounds from a dedicated DJ, complementary Woofy’s Hot Dog’s, Vittoria Coffee and Santa Vittoria Water and a complementary manicure from The Nail Lab.
Label-lovers were also treated to personalised syling advice from designers including Rachel Gilbert, Ksubi’s Dan Single, Kirrily Johnston and Alice McCall as they manned their flagship Sydney boutiques throughout the night.
After two hours of frantic shopping, the event wrapped up in Jackie’s Café with the Lara Bingle and The OK! team giving away five lucky door prizes.
To view more photos from the event, go to ragtrader.com.au's Facebook page.