Fashion etailers The Iconic and Shoes of Prey joined forces earlier this week to officially launch the Best.Shoe.Ever online competition in Australia.
The Best. Shoe. Ever online competition seeks to uncover the hottest shoe design in Australia and invites shoppers to visit http://www.bestshoeever.com.au/ to design a shoe, enter it into the competition and vote for the top styles.
The winner will have their shoe design manufactured and sold on The Iconic website, with the winning design to also be published in Famous magazine as part of a feature profile.
The event to mark the occasion was held at Crane Bar & Restaurant in Potts Point where the judging panel was unveiled as Jodie Fox (Founder of Shoes of Prey), Lisa Stern (Famous magazine fashion director), Jules Sebastian (stylist and media personality) and Lisa Iuele (The Iconic shoe buyer).
Fashionistas, bloggers and media personalities joined guests including Zoe Marshall, Casey Burgess, Arianne Witt (Lola Jagger), Jacquii Lie (Couture Caddy), Rochelle Fox (A Fox That Meows), Steph Kramer (Watermelon Crush), Natasha Williams (Breakfast with Audrey), Phoebes Garland (Fashion Initiative), Helen Lee (Sassy Bella), Jess White (Jessiwhitesnaps), Elle Richards (Daily Gloss) and Emma Markezic (Sunday Style).
Attendees were also treated to a lunch including entrees mixed sashimi (tuna, kingfish & ocean trout) and edamame followed by mains which included a mixture of oven grilled chicken breast with teriyaki butter sauce and beef stripling steak with special Japanese sauce with assorted vegetable tempura.
The winning Best.Shoe.Ever design will be announced June 20, with the shoe to be manufactured and sold on The Iconic from September 2013.
To view more photos from the event, go to ragtrader.com.au's Facebook page.