Earlier this week, start-up company Her Fashion Box held an intimate blogger brunch at award-winning Grounds Roasters in Alexandria to introduce itself to the market.
The occasion saw leading Australian fashion & beauty bloggers attend the event in which Her Fashion Box Co-Founders Kath Purkis & Kerry Osborn introduced the innovative subscription concept.
Bloggers were given a sneak peek into the inner workings of Her Fashion Box, the future plans and goals for the new start-up.
Commenting on the event, the company said an integrated social media campaign has been pivotal to the company's early success.
Her Fashion Box is Australia's first fashion subscription company. Her Fashion Box was founded in January 2013 by tech Fashion Entrepreneur and founder of luxury online store Le Black Book, Kath Purkis, who partnered up with beauty brand manager and co-founder, Kerry Osborn.
Purkis founded her her first company at 21 years old, while co-founder Osborn has worked in the beauty world for more than five years for brands including L'Oreal Paris, luxury brand Yves Saint Laurent and professional salon brands Redken 5th Avenue NYC and Pureology.
Together they aim to “revolutionise the way Australian women experience fashion and premium beauty and lifestyle brands”.
To view more photos from the event, go to ragtrader.com.au's Facebook page.