Earlier this week, luxury menswear group Ermenegildo Zegna unveiled its newest offering for men with a celebration at Westfield Sydney.
The gathering toasted the latest fragrance for men UOMO, from the house of Ermenegildo Zegna Parfums, and was hosted by Aramis & Designer Fragrances, a division of Estee Lauder Companies at the Ermenegildo Zegna Boutique, Westfield Sydney.
The evening attracted key beauty and fashion media and celebrities including DJ/Actor Alex Dimitriades, Sydney Swans players Ryan O'Keefe and Alex Brown and AussieBum model Andrew Papandopoulous.
Guests mingled over canapés and enjoyed the elegant Ermenegildo Zegna surrounds whilst previewing the fragrance. The advertising campaign was unveiled, conceived as a modern monument to strength and masculinity, captured through the stunning imagery filmed at Casa Malaparte in Capri, Italy, featuring Ermenegildo Zegna model Ryan Burns.
The Ermenegildo Zegna Group is a leading luxury menswear brand and one of the most renowned businesses in Italy. The company was founded in 1910 in Trivero, in the Biella Alps,and today operates approximately 557 Zegna stores (311 company-owned) in over 100 countries around the world.
To view more photos from the event, go to ragtrader.com.au's Facebook page.