Earlier this week, fashion chain Witchery toasted the launch of its biggest White Shirt campaign to date in support of the Ovarian Cancer Research Foundation (OCRF).
The launch celebration was held at luxury restaurant Guillaume at Bennelong in Sydney, with guests treated to a bespoke canapé menu by French chef Guillaume Brahimi, including asian-style salmon and bokchoy, and mini Croque Monsieurs, with Australian sparkling wine and pinot noir.
Key guests and campaign ambassadors who attended included: model Samantha Harris, Kirstie Penn, Alice Burdeu, Tony Abbott's daughters Frances and Bidget, singer Samantha Jade, journalist Hamish Macdonald, model Rhys Ulich, and resenter Magdalena Roze.
International models and faces of Burberry internationally, Jordan and Zac Stenmark also attended, as well as Bauer Publisher Peter Holder, Country Road Group CEO Ian Nairn, and CEO and co-founder of the OCRF Liz Heliotis.
The Witchery White Shirt campaign is an annual initiative which will coincide with the release of Witchery’s exclusive White Shirt Collection exclusively through Witchery stores nationally.
The Witchery White Shirt Collection this year features seven women’s and two men’s styles. One hundred per cent of gross proceeds from the sale of the White Shirt collection will go directly to the OCRF to support vital research.
Witchery has also produced a signature Silver Gift Collection to complement the White Shirt Collection, donating ten per cent from the sale of each piece directly to the OCRF.
To view photos from the event go to ragtrader.com.au's Facebook page.