View photos from the event here.
Last year, 10 magazine officially launched in Australia with a gathering at the old Post building in Potts Point, Sydney.
It was a much more intimate affair for the unveiling of its first edition last night.
Industry guests were greeted with Moet & Chandon and fine canapes on arrival at a private residence in Bellevue Hill.
Publisher Alison Veness-McGourty thanked the industry for its support of the title, before two "air hostesses" clad in Gucci delivered the launch editions on airline food carts.
10 and 10 Men are on sale from today.
10 is a joint venture between Australian fashion publishing stalwart Alison Veness-McGourty and Zac Publishing.
The titles are published biannually in Australia in February and August.