South Australia-based retailer Harris Scarfe celebrated the launch of its latest spring/summer collection with a themed beach bash earlier this week.
The event, at Melbourne’s Middle Park, saw the sea-side SandBar Beach Café transformed into a 'Hamptons-chic' party for the launch of Harris Scarfe spring/summer range.
Guests included model Jesinta Campbell who donned a Harris Scarfe ensemble for the occasion, the cast from local TV show Winners & Losers, Brodie Harper and Heath Meldrum, model Monika Clarke, Tania Buckley, Amber Petty, singer Zoe Badwi and a raft of Melbourne media and bloggers.
While celebrities and media mingled, a host of models on the beach styled in Harris Scarfe clothes played croquet for the crowd.
Pop colours, preppy prints and on trend silhouettes dominate the collection, which is available from from Harris Scarfe stores this month.
To view photos from the event, head to ragtrader.com.au's Facebook page.