Fashion magazine Vogue Australia celebrated its Vogue Online Shopping Night (VOSN) earlier this week, welcoming several of Australia's leading designers to broadcast live, as part of the event Hub.
The event, held on Wednesday June 20, is designed to stimulate retail and saw over 100 brands and shopping sites participate, with Mercedes Benz Australia and PayPal on board as supporting partners.
As part of the VOSN event, a “working Hub” was also set up for participating Australian designers to attend, engage with the Vogue Australia team, and tweet and blog their individual offers through vogue.com.au and its social channels .
Australian designers included: Simone Zimmermann of Zimmermann, Heidi Middleton of Sass & Bide, Gail Elliot of Little Joe, Anna Plunkett of Romance Was Born, Gary Bigeni, Rachael Ruddick, the Bec&Bridge team, Carl Kapp, Leona Edmiston, Yeojin Bae, and Mary Lou Ryan of Bassike.
VOSN this year, also saw the Vogue Australia team partner with digital music service Rdio, to add music to the event. All consumers who registered at vogue.com.au to participate in VOSN also received a month-long unlimited subscription to Rdio.
The event has been recorded as Vogue’s highest traffic day for the year outside of Fashion Week with the #VOSN hashtag trending on Twitter the entire night.
Speaking about the event new Vogue Australia editor-in-chief, Edwina McCann said:
“Vogue Online Shopping Night is a unique opportunity for our consumers to shop directly from their favourite brands and Australian designers, while taking advantage of some incredible discounts and special offers which are exclusive to our event and available for one night only.”
To view photos from the event, head to ragtrader.com.au's Facebook page.