Shopping centre giant Westfield kicked off one of its largest initiatives to date last night at the Sydney city complex.
The Westfield Sydney Shopping Event, which will run for four days, will see Westfield 'activate' every level of the complex with various initiatives including designer pop-ups, celebrity appearances, DJs and bars.
Several fashion magazines, such as Cleo, Harper's Bazaar and Grazia will also contribute to the event over the four days.
The magazine teams also made an appearance yesterday for the opening night with Harper's Bazaar editor Edwina McCann and stylist Pip Brophy presenting looks of the season to shoppers at a pop-up tea salon hosted by the Victoria Room.
The Cleo team also hosted a Cleo photo booth on level one yesterday, giving shoppers the chance to be photographed with sporting celebrities such as pro-surfer Owen Wright, TV presenter and professional skateboarder Corbin Harris, and NRL star David “Wolfman” Williams.
To view photos from the evening, head to ragtrader.com.au's Facebook page.