A crowd of over 200, including celebrity DJ Nacho Pop, style blogger Rochelle Fox and Channel V presenters Danny Clayton and Carissa Walford turned out to Slide in Sydney's Oxford Street to celebrate the launch of Levi's Water>less jeans last night.
The burlesque-style club was transformed in to a Levi’s homage, with giant red letters spelling out the logo, mirrors scrawled with messages on the Water>less campaign, and red LED lights snaking around the venue furniture.
Acrobatic performer David O’Mer entertained guests with a live show and guests were treated to a selection of wines, beers and canapes as well as mini dessert ice-creams, courtesy of Gelatissimo.
Levi’s Water>less jeans are now in stores across Australia. The average pair of jeans uses 42 litres of water in the finishing process, and the Water
To view photos from the evening, head to ragtrader.com.au's Facebook page.