Australian swimwear brand Eubi has landed a deal with FC Barcelona to launch a limited edition licensed apparel collection for the sports team.
The collection, launched this week, includes three unique short styles: Ultima Active, Swim and Chino. The official FC Barcelona merchandise features Barça’s crest and strip colours.
Eubi launched its collection online for pre-order from November 11, with the range going live this week.
A Eubi spokesperson said the partnership with FC Barcelona is a strategic move for the business.
“This brand partnership with FC Barcelona epitomises our shared values and dynamism,” they said. “An employee from FC Barcelona HQ wore our shorts and fell in love with everything about them - and that was the beginning of this collaboration journey.
“It’s a celebration of our passion and love for the sport, while injecting a lot of fun and style - a pure expression of Eubi’s prints and colours with FC Barcelona’s iconic tiki-taka sense of play.”
The collection will be sold in Australia and across the Southeast Asian region.
“We are constantly on the look out for like-minded brands to work with and have plenty of exciting plans lined up for 2023.”