Online peer-to-peer marketplace Etsy has appointed Paul Hoskins as the company's Australian country manager.
Responsible for continuing to drive Etsy's growth in Australia, Hoskins joins from brand consultancy Interbrand and has held senior roles with Symantec, ANZ and Medibank.
Hoskins has a history in leveraging his creative and commercial skills to drive growth and innovation, something Etsy managing director for Australia and Asia Helen Souness considers vital to the company's recent momentum.
“The Australian team has made great progress growing this market and the Etsy brand in recent years and I am confident that we will maintain this momentum under Paul's leadership.”
Hoskins voiced his excitement for the new role, noting his previous experience in helping digitise corporate businesses and transform their approach to brand building as a focus in the new role.
“I hope to encourage more of these creative entrepreneurs to join the Etsy community in Australia, and get more Australian made products on the platform.
"More local products, will mean more local shoppers, and therefore more opportunities for creative entrepreneurs across the country. As the platform, and the Etsy Economy grows, everyone benefits.”
Souness will continue to be based in Melbourne, remaining focused on Australian growth as part of her pan-APAC responsibilities.