Online fashion portal style Stylepop.com has entered its six month of trading with some exciting news.
The company's projected turnover for this year is currently trending at $1.1 million.
International wholesaler Fashion Clearance Group introduced Stylepop.com to the Australian market and the site has since attracted investors.
Early rounds of investment to the startup reportedly saw an oversubscription that resulted in a 25 per cent stake being taken by one investor.
This strategic investor is said to have previously steered a company to a listing on the ASX in 2010 which now commands a market valuation of $1.2 billion.
Several members of the operating Stylepop.com team have also founded and exited ecommerce businesss previous to joining the startup.
The company's manager of operations Kat Hamilton believes consumers are responding well to the site's offering of deals on global brands, fashion and designer perfumes.
Hamilton believes it's a case of meeting demand with supply.
"We have been welcomed by our customers with open arms and are growing by the minute.
"When we saw a demand for this type of fashion portal we put together the best team imaginable and we have all rallied to get off the ground in such a short period of time.
"The level of transaction we are completing through Stylepop.com in these early states is a clear indication that the offering we have created resonates with the Australian market."