Online retailer Kogan.com has seen its share price plummet 13% in 40 minutes.
The fall occured during a shocking stock market debut, where its shares hit the market at $1.80 and fell to $1.58.
It plummeted to $1.56 just over three hours later.
Kogan.com commenced stock market trade on Friday at 1200AEST.
The poor debut shocked the market, with the company's initial public offering four times oversubscribed by investors.