Two new contenders have arrived to snap up their slice of the fashion etail pie.
Online fashion destinations willbe.com.au and eocene.com.au have launched within days of each other, offering shoppers a new selection of Australian and international labels.
Will Be. founder Will Brunton describes the site as a “one-stop-shop” offering on trend womenswear and menswear.
Labels on offer include: Nobody Denim, Stylestalker, Vanguard, Paint It Red and L'America.
Brunton will also sell his own debut unisex collection on the site, straight off MBFWA 2014 runway.
“I wanted to showcase the Will Be. label as one that you can mix match with like-minded designers, so it made sense to me to create an online platform where my customer can do so,” he said.
Sharing the limelight is Eocene – a new online destination store which offers cult international womenswear and menswear brands that are not widely available through Australian retailers.
The site features a coterie of designers such as Opening Ceremony, Maria Black Jewellery, Soulland and Peter Jensen alongside emerging labels including Still Good, Brother Vellies and Council of Fashion Designers of America (CDFA) Incubator Timo Weiland.
Curated specifically for the Australian lifestyle and climate, the e-store also offers free express delivery on all orders with products “consciously priced in-line with international retailers”.
The site has been described as “the new force on the Australian fashion retail scene”.