Big W was one of the big winners from Amazon Prime Day.
Online traffic measurement firm Hitwise has released a second wave of data from the shopping event.
Over 300,000 Australian consumers visited Amazon each day over Prime Day, and a further 40,000 made a purchase.
Amazon’s uplift was seen across the majority of key categories, from with clothing and accessories among the winners.
Over the full week of Prime Day, 159,000 people bought on Amazon’s site, but an additional 1.7 million people only “browsed”.
Big W saw the greatest uplift in both Amazon buyers and browsers compared to last year’s Prime Day, thanks to their own Click Bonanza sale.
The Click Bonanza sale was a two-day flash sale featuring limited-edition offers.
Big W sale items included clothing, with prices starting at $1 for kids’ summer tees, and even the highly sought-after Harry Potter range was slashed by 25%.
The discount department store is in the midst of a store closure bid.