Designer brand Ellery is part of the launch of Showroom X, an eCommerce platform specialising in Australian and New Zealand brands.
The site offers women’s ready-to-wear pieces, accessories, art objects for the home as well as wellness products.
Designer Kym Ellery folded her Australian business last year, citing commercial viability.
Showroom X will see her brand Ellery join Christopher Esber, Sir The Label, Ellery, Aje, Kit-X, Esse Studios, Ten Pieces and Romance Was Born.
"Showroom X is a truly exciting project," she said.
"I am so pleased that Ellery can be a part of this Australian story that I know will be a huge success.”
Showroom-X was founded by CEO Richard Poulson and creative director Kelly Atkinson.
“We are so excited to bring this multifaceted digital platform to our audiences," Poulson said.
"Australia has so much incredible, diverse talent that deserves international exposure, and Showroom-X is dedicated to showcasing both established and emerging local brands.
"Aesthetically led, with Australian luxury in mind, we’ll also be telling the stories of the artists, designers and muses from behind the brands."
Showroom-X also hosts a selection of Australian beauty and wellness essentials from brands such as Vahy, Rohr, The Travelista, The Beauty Department and The Secret Skincare.