Collette Dinnigan, Sarah-Jane Clarke, Bianca Spender and Kit Willow Podgornik are some of the names who will front Elle's spectacular launch into the market.
Elle Australia is scheduled for a sale date of September, with elle.com.au going live in August 2013.
However, the title will introduce itself to the market with a special showcase during Mercedes-Benz Fashion Week Australia (MBFWA).
Publisher Peter Holder and editor-in-chief Justine Cullen will host 'Hello Elle' on April 12, a runway event featuring a select group of Australian designers.
The showcase will include brands showing at MBFWA, as well as the likes of Collette Dinnigan and Zimmermann.
Willow, Clarke and Dinnigan are just some of the names secured for front row positioning.
Other powerplayers include Bianca Spender, Nicky and Simone Zimmermann, Terry Biviano, Jesinta Campbell, Joel Edgerton and Nathan Joliffe.
Max May, Darren McMullen, Gracie Otto, Nikki Phillips and Stephanie Rice round up the front row roll call.
Organiser have promised an event filled with entertainment and theatrics, dubbing it a "Victoria's Secret style show".
The event will be staged at 7pm at The Runway, Carriageworks, Sydney.
The launch of Elle Australia is the first for Bauer Media since the acquisition of ACP Magazines, and is a joint venture with Hearst Magazines International.