The founder of Aussie activewear label Twotags argues that the eCommerce boom is set to strengthen throughout this year, rather than slowing down.
Max Huang founded Twotags in 2017 and witnessed the power of eCommerce throughout the pandemic.
The business sold close to 100,000 units and doubled its revenue from April to June 2020 to $1.4 million.
Huang said that the investments made in online in 2020 will see eCommerce continue to grow in 2021.
"There’s no doubt we were riding the eCommerce wave last year, plus combining that with the fitness boom, I think we were lucky to have been in a position to grow and evolve with the times.
"There is definitely talk about things slowing down however I just don’t see it happening.
"I think 2020 has just paved the way for 2021 and online businesses will continue to do well, as long as they have the right plans and structures in place.
"There are so many online tools and incredible ways to bring value to our customers digitally and now as technology continues to improve it’s only going to get better," he said.