eBay Australia B2C director Neil Mackay discusses some key opportunities the platform is pursuing.
In 2021 and beyond, we’ll be prioritising our key verticals including fashion.
Through our Authenticity Guarantee for sneakers, buyers have access to 100,000 authenticated listings from the US, and we recently launched a local authentication centre in Australia, enabling local sellers to have eligible stock verified in our Sydney authentication centre run by Sneaker Con.
There is a huge opportunity with Authenticity Guarantee and we plan to open it to other key fashion categories in the future.
For example, in the US they authenticate handbags and watches too.
We’re also seeing a clear shift towards Australian Made products.
More than half of Australians surveyed by Roy Morgan last year said they had a higher preference for Australian-made products (52%).
Research commissioned by eBay shows Baby Boomers were twice as likely as Generation Z to factor this into buying decisions.
eBay partnered with Australian Made in 2020 to help Australian manufacturers improve their online presence at a time when they needed it most.
Searches for ‘Australian Made’ items on eBay were up significantly throughout the year, rising by more than 430% in July.
And it opened up export opportunities as eBay connects sellers with 187 million active buyers around the world.
Only 2% of Australian businesses export their wares, compared with 92% of those on eBay.
