Australian Fashion Week is adding a vintage shopping dimension this week, with the debut of the Vogue Vintage Market on Friday, May 15 – a one-day activation presented by eBay Australia and co-hosted by model and actress Gemma Ward.
The event brings a pre-loved, archival and designer edit to the fashion week calendar for the first time, with pieces curated by Vogue Australia drawn from Australian and international designers and industry insiders. It follows successful editions of the concept in the United States and the United Kingdom.
eBay Australia is presenting partner for the event, and will extend its reach beyond the physical activation through eBay Live, its real-time shopping platform, connecting audiences nationally with the curated selection as it happens.
The activation taps into growing consumer appetite for circular fashion, positioning pre-loved and vintage dressing firmly within the Fashion Week conversation. The collection spans rare and cult finds alongside archival and designer pieces.
eBay Australia’s head of marketing and communications, Zannie Abbott, said this marks a significant moment for circular fashion locally.
“It’s exciting to see the growing appetite for pre-loved style, and the role eBay can play in making it more accessible at scale,” Abbott said. “Through eBay Live – our real-time shopping platform – we’re extending this moment beyond the runway, connecting audiences nationwide with rare, Vogue-curated pieces in real time.”
Vogue Australia editorial director and publisher Edwina McCann said the activation is a moment to celebrate creativity, conscious consumption and the enduring value of great design.