Which month saw record-breaking online shopping activity in Australia? Here's when, why and how to cash in next time.
An extra half a million Australians visited mass retail or home and garden sites in June, compared to the month prior.
These are the results of the latest Nielsen Online Ratings findings for June 2014.
The notable growth was achieved by an overwhelming portion of the top 20 sites from each of these two retail categories.
Five of the top 20 online mass retail sites delivered double digit growth, as did 14 of the top 20 home and garden sites.
Bunnings Warehouse (+24 per cent) posted the highest lift in incremental unique audience with 358,000 more people in June compared to May.
However, it was department stores which blitzed trade in this sector.
Kmart Australia followed Bunnings' lead with an extra 282,000 visitors, with David Jones a close third via an extra 232,000 visitors.
David Jones grew its unique audience by 38.9 per cent compared to the prior month.
Nielsen Media Industry Group head Monique Perry said June was boom time for online trade.
“With end of financial year sales and the popularity of ‘do it yourself’ programs on TV, we have seen very strong growth in websites in both the mass merchandiser and home and garden categories.
“Shoppers are shifting in increasingly seamless ways across retail and research channels. They demand seamless, dynamic and transparent content across platforms and on any device. The future of retail is truly borderless.”
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