The Woolmark Company has revealed it will join forces with luxury menswear brand Ermenegildo Zegna to mark the 50th Edition of the Ermenegildo Zegna Wool Trophy, in Sydney.
The Ermenegildo Zegna Wool Awards, established in 1963, aim to reward Australian breeders’ commitment to quality. The first Wool Trophy was first awarded in Tasmania in 1963.
Ermenegildo Zegna and the Woolmark Company will partner to host a two-day celebration in Sydney, beginning on April 21, which will include visits to some of the top Australian wool farms.
A “multi-sensorial gala event” will follow on Tuesday April 23, 2013 at the historic Royal Hall of Industries, with more than 200 media and VIP guests expected to attend from around the world, particularly from the Asia Pacific, Europe and USA.
The event that will include an installation with multimedia projections and a fashion show featuring the , Ermenegildo Zegna fall/winter 2013 collection.
On the occasion, Ermenegildo Zegna Group CEO Gildo Zegna and Ermenegildo Zegna Group chairman Paolo Zegna will also announce the winner of the 50th Edition Ermenegildo Zegna Wool Award for Superfine Wool and the winner of the prestigious Vellus Aureum Trophy.
Commenting on the two-day celebration, Ermenegildo Zegna said the guests have been invited to “discover the value of the Australian wool industry and its long lasting bond with Ermenegildo Zegna”, in addition to the first steps of the wool production process, through a visit to a group of farms in the New South Wales area.
In line with its corporate mission, The Woolmark Company also added that it supports the Ermenegildo Zegna initiative “with the intention to increase awareness and appreciation of the fibre across the world, underlining the role of Australian woolgrowers within the fashion and textile industries and enhancing values like quality, innovation, education, provenance and traceability”.
The Ermenegildo Zegna Group is a leading luxury menswear brand, founded in 1910 in Trivero, Italy, in in the Biella Alps.
AWI is a not-for-profit company which invests in research, development and marketing along the global supply chain for Australian wool – from woolgrowers through to retailers. The goal of AWI is to increase the demand for wool. Established in 2001, AWI is funded primarily by Australian woolgrowers and the Australian Government. In 2007 AWI acquired the Woolmark business and brands.