An Australian-based apparel powerhouse has confirmed a new partnership set to sky-rocket its market potential.
Jupi Corporation, responsible for the Australian Kardashian Kollection apparel and accessories ranges, has confirmed it has inked a deal with with RMK Shoes to take the Kardashian brand to the next level locally.
The tie-up will see a Kardashian Kollection shoe line, designed exclusively for Australia, released in stores and online in November 2013, offering an initial selection of 18 styles including heels, wedges and sandals.
The shoe line, which will also be sold via David Jones outlets nationally, is set to bolster the local success of the Kardashian Kollection in Australia, which currently includes handbags, denim, jewellery, sunglasses, hosiery, intimates, and an exclusive apparel line for Australia which will drop into stores this month.
Commenting on the new addition and partnership with RMK Shoes, Jupi Corporation president Bruno Schiavi said the collaboration was a perfect fit.
“Kardashian Kollection is synonymous with style and affordability, so RMK Shoes is the perfect partner to deliver an on-trend quality shoe line for the brand. I know Australians will love the styles as much as I and the sisters do,” he said.
RMK Shoes managing director Geoff Pyers said the tie-up represents a new era for both brands.
“We are incredibly excited about our partnership with Jupi and the Kardashian brand. The girls resonate with Australian women and this collection of shoes reflect their signature glamorous style. It’s wonderful to be a part of the expanding Kardashian offering and we know these shoes are going to captivate women nationwide.”
For more on what Jupi Corporation has planned, pick up a copy of the Ragtrader October 2013 print edition.