Lingerie label, Big Girls Don't Cry Anymore has hired seven additional staff to meet the increased demand from consumers shopping online.
The business has witnessed 50% growth in online sales during the self-isolation period.
The growth follows the business' recent move to an expanded premises.
Founder Karen Edbrooke said that the business was surprised by the volume of orders coming through during this period.
"Women are spending more time on the internet and they are really wanting to indulge themselves while in lock down.
"Pretty, patterned and luxurious lingerie is selling really well.
"Our sales have increased so much that we have had to bring on board seven new staff to help us cope with our internet orders," she said.
The business has also introduced a new drive-through click and collect service to further enhance the online shopping experience, Edbrooke explains.
"Sales during isolation have really surprised us.
"We have worked really hard to; increase our marketing activity; provide vouchers for front line workers and essential workers; and, ramp up our live streaming events.
"While our online sales are increasing, we also opened a drive-through click and collect facility so our locally based customers can collect items in person without having to get out of their cars," she said.
Edbrooke added that lingerie can help boost women's confidence while stuck in lockdown.
"I think women just want to feel good about themselves while in isolation and treat themselves to a gorgeous new bra.
"Bras are such a great COVID antidote. Women now have more time to browse online and buy something nice for themselves," she said.