Dr. Martens Australia is set to donate funds to Aboriginal and Torres Strait Islander LGBTQIA+Sistergirl and Brotherboy non-profit organisation Black Rainbow as part of its Pride celebrations.
The footwear label prides itself on its long history and involvement in the LGBTQIA+ community, with the shoes often used as a method of queer coding and signalling.
"Dr. Martens have been worn by activists, campaigners and community since the Christopher Street Liberation Day March to commemorate the Stonewall Riots to the first Dyke Pride march through to the Mardi Gras celebrations," the brand said in a statement.
"DMs to this day continue to be a symbol of rebellion and defiance.
"Not just a pair of boors but a part of queer culture, identity and history," Dr. Martens said.
The brand's donation to Black Rainbow will support the organisation's work with Indigenous LGBTQIA+SB people that includes suicide prevention programs, support for homelessness, escaping domestic violence, support with the justice system, mental health and living with HIV.
In addition, Dr. Martens will invite Black Rainbow spokesperson Jake Gablonski and Sydney Drag Queen Maxi Shield (both pictured) to speak live in the Docs Westfield Sydney store about Pride, protest, creativity and nightlife.
The talk will be broadcast live on the Dr. Martens Australia Instagram page on March 4 at 6pm.