Sydney-based apparel brand Double Rainbouu has struck a collaboration deal with global convenience chain 7-Eleven.
The unisex collection features five styles, comprising two Hawaiian shirts, a peaked cap, bucket hat and beach bag - all featuring the tagline ‘Paradise 24/7’.
Each piece has been designed by Double Rainbouu creative director and founder, Mikey Nolan - the former creative director of denim label Ksubi.
The range is available exclusively on the Double Rainbouu website until sold out.
Nolan said 7-Eleven initiated the collaboration process.
“When 7-Eleven approached us to create a capsule line, we jumped at the opportunity to work with such an iconic brand that plays a part in every Aussie summer, including my own,” Nolan said.
“The designs have come together over several months of collaboration. They’re inspired by 7-Eleven, our famous Aussie local beach culture, and hot summer days.”
The two Hawaiian shirt designs will retail for $71.11, while the hats and caps cost $39, and the beach bag $19. My 7-Eleven loyalty members will receive a 10% discount across the range.
“We’re proud to be partnering with an Australian label to celebrate the Australian summer season together,” 7-Eleven head of marketing Adam Jacka said. “This ‘Paradise 24/7’ collaboration celebrates the official start of the Summer and the social season with family and friends.”
“The Double Rainbouu brand felt very much aligned with the 7-Eleven brand essence – bold, optimistic, and inclusive.”