Dotti has partnered with Netflix and Shondaland for a product collaboration.
The retailer has released a limited-edition fashion collection themed around Bridgerton, in line with the show's approaching third season. The partnership is exclusive to Australia and New Zealand and includes apparel, accessories and jewellery.
Dotti GM Deanna Moylan said she believes the show aligns with brand values around self-confidence and inclusivity.
“We are thrilled to be able to bring this collection to our customers just in time for the festive Christmas and party season,” Moylan said. "We designed pieces that are inspired by summer fashion trends, nodding to classic elements of the regency era."
There are five exclusive floral prints from Bridgerton, as well as the iconic bee motif often seen on the show's characters. The range features nine key colours, from soft violet and green fern, to watermelon red and of course a royal blue.
The collection comprises 40 pieces, including the Royal Satin Bustier and Love Again Corset in three distinctive prints. The hero item is the Diamond Mini Dress priced at $109, with the entry item a gold headband at $15.95.
"The Dotti x Bridgeton collaboration was created from handpicked exclusive prints that were inspired by elements from the show including the lavish English Gardens, where numerous scenes were captured amongst the blooms and wisteria," Moylan said.
Dotti is the largest brand in the apparel division of Premier Retail, which also houses Just Jeans, Jay Jays, Portmans and Jacqui E. Dotti sales for FY22 were $293.6 million, delivering broadly in line with the previous year.