David Jones has secured a slew of international designer brands following its attendance at Paris Fashion Week.
Valentino RTW, 3.1 Phillip Lim, Vince, Richard Nicolls and IRO will join its portfolio on an Australian department store exclusive basis.
David Jones CEO Paul Zahra said its international women's designer business had grown by 55.6 per cent over the three year period from fiscal 2011 to 2013.
"We attribute this growth in part to the fact that the web has given people instantaneous online access to the international fashion shows," he said.
"This creates demand for brands locally before the brands even enter our business.
“As retailers, we need to adapt and tailor our offer to ensure we cater to this new generation of customer who is well informed about fashion, international designers and upcoming trends and has access to a plethora of information about fashion."
David Jones will be stocking the northern hemisphere spring/summer 2014 collections next February.
The new international brands announced today will be available in the David Jones stores listed below as from February 2014 on a cost price harmonised basis:
Valentino – Elizabeth Street, Sydney and Bourke Street, Melbourne.
3.1 Phillip Lim – Bourke Street, Melbourne.
Vince – Elizabeth Street, Sydney and Bourke Street, Melbourne.
IRO – Elizabeth Street, Sydney and Bourke Street, Melbourne.
Richard Nicolls - Elizabeth Street, Sydney.