Australian womenswear brand Dissh has secured a launch into Selfridges in London and is reporting overwhelming success with its Los Angeles pop-up.
According to the brand, queues for its LA pop-up, which was launched in March this year, have been stretching out the door.
Meanwhile, the brand’s arrival at Selfridges in the United Kingdom marks a shift from digital into the physical space in the European region. Selfridges operates four stores across the London metropolitan area, with Dissh showcasing its linen ranges, tailored silhouettes and simmer-inspired looks at the department store’s Oxford Street location.
Dissh reported that its web traffic in the region has doubled year-on-year, with the move responding to rising demand.
“Selfridges is the perfect home for Dissh,” CEO and creative director Lucy Henry-Hicks said. “As a cultural landmark that champions timeless design, circularity, inclusivity, and creativity, it deeply aligns with our own brand values.
“We feel incredibly proud to sit alongside brands we admire in a space that mixes high-end fashion with attainable luxury.”
Simultaneously, Dissh’s US pop-up in Los Angeles – the brand’s biggest official store opening – has reportedly exceeded all expectations. The Culver City pop-up is a sun-soaked LA space bringing spring/summer 2025 styles, including linens, silks, dresses and tailored pieces.
Dissh is projecting further international growth on the horizon.