The Australian Open welcomes Dion Lee and Camilla & Marc.
Dion Lee, Thurly and Bianca Spender have made their Australian Open debut.
The designer brands took their threads courtside to launch Melbourne Fashion Festival 2017.
They were joined by brands Camilla & Marc, LifewithBird and Jack London at the event on Friday.
The Rod Laver Arena played host to 16 styled models as part of the campaign.
The two events joined forces to promote the festival, set to run from March 1 to 19.
Visit Victoria chief Peter Bingeman said brand collaboration is important to commercial success.
"Visit Victoria has played a leading role in highlighting this state’s prolific event calendar and helping major events partner and cross promote to achieve greater profile and commercial results globally."
Melbourne Fashion Festival chief Graeme Lewsey said the city's creative culture is being recognised around the world.
"We are extremely honoured to have been invited to showcase some our incredible Australian designers to a global audience on centre court today, and this is just a teaser of what’s set to take over Australia’s fashion and design capital from 1-19 March."