One of the biggest Australian fashion chains is preparing to unveil a bold new digital vision.
Witchery has collaborated with digital agency Arkade and e-commerce provider Estar to revamp its entire digital platform.
Launching this week, the new-look website has consolidated and pulled all social channels inline.
The new site, equipped wtih customised mobile version, also integrates Witchery's entire portfolio of brands including WitcheryMan, WitcheryKids and Witchery8fourteen.
The site is easier to navigate, with dedicated 'hub' pages featuring trend articles and a new blog updated daily.
Witchery's 700K+ loyalty members can now earn and redeem awards on all online transactions.
A mobile application is due for launch in mid-September.
Witchery and Eskimo are currently working on W.Manual online, aimed at giving WitcheryMan consumers their own section online.
For more on what Witchery has planned in the brick-and-mortar space, pick up a copy of Ragtrader's October edition.