Mossimo will tomorrow launch its first digital campaign with the help of a new social media application.
Miss Universe Australia, Scherri-Lee Biggs, is the star of the Facebook PeepShow application which promotes Mossimo's new range of underwear.
The PeepShow application reveals Biggs in the latest collection by Mossimo and gives Facebook fans the opportunity to get in on the action by creating their own unique peep show.
A spokesman from Mossimo said Facebook fans will be invited to upload their 'naughty or nice' photos onto the application, which will allow them to crop the photo in the style of a peep hole and add various animations and visual effects.
“Once ‘the peep’ is complete fans will be able to post their creations on their Facebook profile and star in the PeepShow gallery alongside Scherri Lee,” a spokesman said. “This is a user-generated application which is fun and interactive.”
Users will be diverted to Mossimo's website and each week for four weeks, Biggs will judge the best 'peep of the week’ and will award the best guy and girl with a years worth of Mossimo underwear.
Mossimo concept stores will also
feature peep show style window displays.