What has Carla Zampatti, Fleur Wood, Willow and Sass & Bide in a flutter?
The designer brands have collaborated with Chatswood Chase Sydney to create a customised visual merchandising display.
The customisation is part of a spring/summer campaign for the shopping complex.
Other brands involved in the initiative include Alannah Hill, Calibre and Camilla.
The unique installation features one metre long butterflies throughout the shopping centre.
The butterflies feature the hero print of the designers’ SS14 collections.
In addition to this, Chatswood Chase has partnered with One Seed for a gift-with-purchase campaign.
Customers who spend $350 or more on fashion and beauty will be granted a personal consultation with an expert perfumer.
The perfumer will create a personalised scent using exclusive notes from One Seed.