Melbourne designer Hannah Little has launched a collection using only sustainable and reclaimed Italian designer fabrics.
Dubbed Thoreau, the label is manufactured in the UK, Little's temporary home.
With the fashion industry responsible for contributing around 10% of all global greenhouse gas emissions, Thoreau is striving to be 100% carbon neutral.
Little said this will be through the use of both sustainable and recycled fabric and tracking, as well as eliminating and/or offsetting all emissions throughout production, manufacturing and shipping.
Thoreau is also 100% cruelty free - when animal fibres such as wool or silk are used in the label’s designs, all materials are ethically sourced.
Little said the highlight piece from the debut range is the Frenchie Bed Jacket, made from textured Italian viscose.
"We believe that personal style does not have to come at the expense of the conscience.
"This new kind of consumerism means that people are demanding more authentic, transparent experience from their purchases."