One of the nation's most promising designer labels has rebranded and overhauled its direction.
An Ode to No One has now been rebranded to Haryono Setiadi, the birth name of designer and founder Haryono Setiadi (Adi).
The diffusion line A.D. by an Ode to No One has also been rebranded to A.D. by Haryono Setiadi.
Setiadi said the move represents a new direction for the brand in 2013.
His announcement coincides with the launch of a trunk show on New York-based etail pioneer Moda Operandi.
The brand's autumn/winter 2013 collection 'Principles of Perception' will be sold on the site.
This will be followed by Mercedes-Benz Fashion Week Australia in April, where Setiadi will showcase spring/summer 2013/14 in his second individual show at the event.
Setiadi issued a statement about the changes this morning.
"As with anything creative, change is inevitable.
"In order to evolve and expand, we have combined our existing identity with a breath of fresh air to bring you our change of label, 'Haryono Setiadi'.
"This change of name will be in keeping with our trademark quality, creativity and inspirations our friends and followers are accustomed to.
"We have a very big year ahead of us, and I am very excited to show what we have in store for 2013."
REBRANDING: Designer label changes face.
