Womenswear retailer Decjuba has partnered with The Hunger Project's Unleashed Women movement.
The movement aims to eradicate world hunger by 2030 with projects across India, Bangladesh, Africa and Latin America.
It trains women to be self-reliant and improve key issues in their community.
Decjuba has vowed to utilise its 56 stores and database of more than 250,000 customers to promote the cause.
The campaign will raise funds to support the work of of the female-led movement.
Each woman who takes up the challenge must raise a minimum of $1000 by December 31.
Those who join are encouraged to inspire another five women to take up the cause.
Decjuba is headed up by Cotton On founder Tania Austin.
"We are passionate about creating change and want to use our reach to spread the word and inspire others to join the movement," she said.
The Cotton On Foundation has a long history in CSR with projects and fundraising initiatives aimed at developing countries.