Decjuba Kids, the youth brand behind Tania Austin’s Decjuba business, has officially launched at Myer in-store and online.
The brand will be stocked across 15 Myer stores, including Melbourne City, Fountain Gate, Chadstone, Southland, Highpoint, Sydney City, Macquarie, Penrith, Parramatta, Liverpool, Castle Towers, Carindale, Tea Tree Plaza, Perth City and Karrinyup.
The target market of Decjuba Kids are girls aged between 6-16, covering denim, tops, dresses, jackets and accessories.
“We are so thrilled to welcome Decjuba Kids into Myer,” Myer GM of menswear, childrenswear, home and entertainment Belinda Slifkas said. “With many of our valued customers already acquainted with the Decjuba brand, we are confident they will embrace this exciting addition to our girls' fashion portfolio.”
Decjuba Kids is the latest branch off, launching in 2017. This followed the rollout of D-Luxe Basics in 2016.
The Decjuba brand was relaunched by Austin 2008, and now covers an own store footprint of 140 across Australia.
“I am super excited to partner with Myer,” Austin said. “We can’t wait to see our Decjuba Kids brand brought to life across their store network and to take our amazing range to more customers than ever before.”
Myer operates over 50 stores across Australia.