Australian label Decjuba has announced the launch of its latest store in Charlestown Square, NSW, making it the eightieth store in the businesses retail network.
In the same week, the brand opened a further three stores, bringing the total of bricks-and-mortar locations to 24 for 2017.
With one final store scheduled to open at the end of the year, Decjuba has, on average, opened a store a fortnight this year.
Decjuba owner Tania Austin said the brand had a clear focus in 2018, with a goal of reaching 100 stores in sight.
"We have a clear strategy that we're executing extremely well.
"We don't look at what others are doing, we're our toughest competition, at the end of the day it's about staying true to the brand, looking ahead, and delivering amazing customer experiences.
"2018 is going to be a game changer, we have a number of exciting store openings in the schedule and a strong plan based around delivering amazing [service] at every touch point - we're all about the customer."
Austin said a key contributor to the brand's success in 2017 was the introduction of Decjuba Kids, which recently launched its sixth store at Melbourne's Highpoint Shopping Centre.
"We wanted to disrupt the kids space by delivering something really unique and amazing, there's nothing else like Decjuba Kids in the market."