Every week BrandData measures social media engagement on selected fashion retailers for ragtrader.com.au.
The average engagement percentage for Department Stores sits at 1.5% which is relatively low and on a par with Banks
and Lending, Ethnic and New World Food, Office Retail and Paint!
The channel that gets the highest average engagement percentage is Instagram, however the channel that has the largest engaged audience is Facebook within this category.
Other relevant related category engagement percentages are as follows:
- Supermarkets 1.6%
- Swimwear 6.9%
- Models 12.7%
- Fast Fashion 4.7%
