David Jones has partnered with Blow Bar Co to open a blow dry bar in the retailer's newly refurbished Elizabeth St store.
The 90sqm blow dry bar will be located on the second floor of the department store, situated amongst the women's fashion section.
David Jones GM of beauty Rachel Duffy-Packer said that the business is thrilled to welcome the experiential blow dry bar to its store.
"We are delighted to welcome Blow Bar Co to Level 2 of the David Jones Elizabeth Street flagship.
"This partnership delivers an exciting and experiential new offering within our stable of the world’s most coveted beauty brands and services.
"Blow Bar Co is a truly innovative proposition and one we believe will resonate with David Jones customers," she said.
Blow Bar Co founder and director Leigh Dole said that the partnership with David Jones helps the business to increase its bricks-and-mortar footprint.
"We are delighted to partner with Australia’s most iconic department store to launch Blow Bar Co CBD.
"As both brands strive to deliver an unrivalled retail experience, this partnership is a wonderful way to increase our brand footprint into Sydney’s CBD whilst offering the David Jones customer a place to enjoy a blow-on-the-go between meetings, or a retreat for those enjoying a leisurely day out with friends.
"This year will see Blow Bar Co celebrate our fifth birthday – and what better way to celebrate than to launch into David Jones Elizabeth Street," she said.
The blow dry bar will offer David Jones customers beauty, food and beverage services including blow drys, up-styles, make-up applications, tutorials, on-location photo shoots and private events complemented by cocktails, champagne and canapés.
The Blow Bar Co at David Jones Elizabeth St will open on October 17.