Luxury accessories brand Samantha Wills is launching an exclusive concept fitout in 10 David Jones stores across the country and in Wellington, New Zealand.
Featuring raw marble, polished brass and natural oak as core design features, the spaces will house Samantha Wills' fine, statement and bridal jewellery.
The brand's founder and creative director Samantha Wills believes that the roll out aligns with demand for consumer interaction with its product.
“For us as a brand we saw our consumers craving more touch points.
"They are looking for more ways to immerse themselves into the Samantha Wills world.
“We took this opportunity to really invest in our customers.
“This is an incredible milestone as our first permanent branded space and seeing it come to life has been nothing short of magical.”
The Samantha Wills concept fit outs will launch in David Jones stores from this month.