David Jones has launched its annual 'Literacy is Freedom' campaign in support of The Australian Literacy and Numeracy Foundation (ALNF).
Now in its sixth year, the campaign raises funds for the ALNF, which is committed to closing the literacy gap between Indigenous and non-Indigenous students.
This year, Viktoria and Woods and Camilla have created a limited-edition kids t-shirt, while Nobody Denim and Deus Ex Machina are participating for the first time with their 'Literacy is Freedom' t-shirts.
Speaking on Nobody Denim's involvement in the campaign, co-founder and chairman John Condilis said the brand was proud to be part of the initiative.
"Nobody Denim is a family owned and run business," he said.
"We have always been passionate about being an active part of our community, contributing where we can to create a better future.
"We know that the Indigenous literacy gap unfairly continues to hold some of our country's brightest minds and creative talents back.
"We believe access to education is a fundamental human right, so are delighted to be partnering with David Jones and Australian Literacy and Numeracy Foundation in this hugely important initiative," he said.
100% of proceeds from the T-shirt sales will go directly towards ALNF’s literacy programs supporting First Nations communities.
Additionally, David Jones will also donate 10% of all book sales for the month of August to the ALNF.
David Jones head of sustainability Eloise Bishop welcomed the launch of this year's Literacy is Freedom campaign.
"David Jones is incredibly proud to continue our partnership with ALNF, supporting their life changing programs to raise literacy levels within Indigenous, refugee and marginalised communities.
"We are very grateful for the unwavering support of our designer family who have helped make this campaign possible," she said.
Designers and friends of David Jones including Margie Woods, Lucy Feagins, Nathan McGuire (pictured), Adam Goodes, Victoria Lee, Danzal Baker (AKA Baker Boy), Benjamin Law, Eleanor Pendleton, Elle Ferguson, Kate Waterhouse, Nadia Fairfax, Justine Cullen and Bree McCann have come on board to share the campaign with their networks.
ALNF co-founder and executive director Kim Kelly added that the campaign supports the organisation's work across Australia.
"It is a privilege to work alongside David Jones, and we are grateful for their ongoing commitment to breaking the cycle of illiteracy and disadvantage for Aboriginal and Torres Strait Islander children and young people.
"We thank the incredible Australian designers who have used their creativity and voice to amplify the message that ‘Literacy is Freedom’, and supported our vital work on the ground across the nation.
"Together, we are empowering children to write their own bright futures," she said.
The David Jones ‘Literacy is Freedom’ T-shirts are available in store and online from today.
The Nobody Denim t-shirt retails for $99, while the Deus Ex Machina tee is priced at $59.99.