David Jones has continued to expand premium services, as it looks to diversify its retail offering.
Givenchy has signed as exclusive beauty brand partner for Blow Bar Co in David Jones, Sydney.
The 90 square metre site opened in October 2020, alongside the department store's womenswear concessions.
David Jones GM of beauty Rachel Duffy-Packer welcomed the new development.
“We have been delighted by the response to the launch of Blow Bar at our Elizabeth Street Flagship, delivering a premium service for customers.
"This exclusive partnership between Blow Bar Co and Givenchy Beauty is an exciting development for customers who know to expect ongoing newness and a differentiated offering at David Jones.”
Blow Bar Co founder Leigh Dole said the brand is delighted to join forces with Givenchy Beauty.
“Givenchy is a pioneering couture brand and this partnership delivers an exciting and experiential new offering to our clients as we strive to inspire women to shape their signature style.
“We are confident this new venture with one of the world’s most coveted brands will resonate with the ever-growing community of women we cater to."
Cosmax Prestige Brands digital manager Tessa Cavalot said the initiative will extend shopper experiences.
“As our partnership with David Jones grows from strength to strength, this new initiative becomes an exciting way to provide the David Jones customers with a service that complements their shopping experience."
The new makeup offering will complement the existing Blow Bar Co menu of hair styling, cocktails, champagne and canapes.
In addition, the blow dry bar will continue to offer a range of tutorials as well as on-location shoots and private events.