David Jones has taken the latest step in its sustainability mission, launching a designer resale platform on its website, in partnership with luxury re-seller Blue Spinach.
Blue Spinach joins David Jones' Mindfully Made edit, which focuses on sustainable shopping through five pillars: Australian Made, Community Minded, Sourced with Care, Reduce and Recycle and Kind to Animals.
The new initiative supports a circular fashion model by keeping fashion in circulation and providing customers with the opportunity to shop sought after designer pieces.
It also sees David Jones expand into the luxury resale market, which according to Verified Market Research, is set to be worth USD$68.53 billion by 2028.
Blue Spinach on David Jones has launched with 30 luxury accessories items for sale, from brands including Louis Vuitton, Chanel, Prada, Hermes, Gucci, Celine, Balenciaga, Valentino and Fendi.
David Jones GM of womenswear, footwear and accessories Bridget Veals welcomed the launch of the Blue Spinach partnership.
"Resale of preowned designer pieces is gaining momentum globally and we are thrilled to introduce luxury items through this model to our customers.
"Blue Spinach joins our extensive range of international fashion and extends the life of high quality, authentic luxury pieces that are often hard to find.
"We are dedicated to offering our customers choice in how they shop and the introduction of resale is a further expansion to our range of services which includes personal shopping, fashion rental, tailoring and virtual services," she said.
The designer products will be regularly refreshed with a mix of one-off, hard-to-find and popular pieces.
Initially, the resale edit will only be available to shop online, with in-store resale set to be available at the flagship David Jones Elizabeth St store early next year.
Blue Spinach co-founder Jane Thompson added that the edit will bring a new customer to the luxury resale space.
"We are thrilled to be partnering with David Jones and welcome a national audience to the luxury resale market to continue the lifecycle of luxury goods.
"As a reseller of pre-loved luxury items, we are committed to not only providing the highest quality consignment services, but also to practices that are ethically and environmentally responsible," she said.
David Jones head of sustainability Eloise Bishop said the platform adds another layer to the business' sustainability mission.
"In July, 2020 David Jones launched Mindfully Made, a platform to highlight our ongoing commitment to sustainability.
"We’re proud to introduce resale as a core pillar to our Mindfully Made edit and we know our customers will be excited to shop pre-loved designer items at David Jones," she said.
Blue Spinach was founded in Sydney in 1996 and is known for its comprehensive end-to-end white glove service and attention to product detail, centred around both condition and authenticity to provide the best selection of products for resale.
The resale edit is available to shop now on the David Jones website.