Department store David Jones is on track to claim an Australian department store first, hurtling towards the launch of an all-new addition to its Christmas season marketing mix.
The company, which only recently launched its highly-anticipated e-commerce offering, is set to release its first ever crowd-sourced Christmas catalogue this Saturday, December 1, 2012.
The David Jones 'Love Gifts' catalogue will tie in with the hectic trading period and will comprise 100 gifts selected by David Jones customers to form part of their “ultimate Christmas wish list”.
The eclectic list, collated by asking customers to create a 'Dream Wish' list, has been culled from more than 1,000 brands and 80,000 products.
It features items from coffee machines and cuddly bears, to fragrances and vacuum cleaners, and was put together over two weeks, with more than 5,000 David Jones customers posting their ultimate gift selection online.
David Jones has since flagged the items most added to its customers’ wish lists to create the David Jones Love Gifts catalogue with a range of gifts starting from $4.95.
The list and its items, available online at davidjones.com.au and in-store, will be made publicly available online from this weekend, with printed copies also available in store.
Commenting on the fresh addition to the David Jones offering, group executive – marketing & financial services Sacha Laing said the customised list aims to make the Christmas shopping season easier at the department store.
“Choosing the perfect Christmas gift for a family member or special someone can be difficult. So we decided to make Christmas shopping a little easier by asking our customers to share their dream wish lists with us, their family and friends,” he said.
“They have selected a great range of products for every member of the family and at every price point; from the everyday affordable to special occasion indulgences.”
David Jones has confirmed the top 10 products featured in the David Jones Love Gifts catalogue as:
1. Dyson DC39 Multifloor Barrel Vacuum Cleaner, $649
2. Nikon Megapixel Digital SLR Camera, $1,149
3. House of Harlow Aztec bangle, $99
4. Bosch Professional Mixer, $899
5. Bottega Veneta Eau de Parfum 50ml, $155
6. Beats by Dr Dre, $269
7. Nigellissima by Nigella Lawson, $49.95
8. Lego Creator Town Hall, $299.95
9. Cuisnart 2L Icecream Maker, $149
10. Napoleon Perdis Auto-Pilot pre-Foundation Skin Primer 50ml, $55