Ferrier Hodgson, the firm responsible for winding-up the Dick Smith business, is looking to sell the electronic retailer's intellectual property.
This sale cements the notion that data is new currency, with businesses willing to pay big bucks to get their hands on first party data.
In 2013, the embattled retailer struck a deal to operate department store David Jones' consumer electronics category.
However, Dick Smith's entire retail footprint is set to close over the next eight weeks, including 301 stores across Australia and New Zealand.
Ferrier placed an ad in January looking for “urgent” expressions of interest from those who may want to purchase Dick Smith's online and Move businesses, brands and trademarks, customer databases and websites and domain names.
The offer closes today.
Dick Smith entered voluntary administration in January, after the business was unable to increase its revenue in an extremely competitive and online driven marketplace.
It is being recommended that, if consumers don't want their data on sold, the best steps are to unsubscribe to any emails that they receive from the defunct retailer.
