Danish label lands downunder

Danish menswear brand Jack & Jones has launched into the Australian market.

The label features a range of staples including t-shirts, knitwear, jackets, underwear and accessories.

In addition its denim line aims to create a unique proposition in the local market with a strong focus on craftsmanship.

Each pair of jeans produced by the brand reportedly passes through 50 hands before landing on shelves.

It has also developed an indigo knit which features a combination of fibres to create a denim look.

Jack & Jones is now available to purchase through its Australian stockists including Myer.

Prices range from $19.95-$129.95.